Lucky Editor Eva Chen Makes a Case for a Shopping Magazine

Specs
Age 33
New gig Editor in chief, Lucky
Old gig Beauty director, Teen Vogue

How did we go from pre-med during Johns Hopkins to magazines?
I always suspicion about magazines and conform as a really far-removed kind of thing. The summer between youth and comparison year of college, before we took a MCATs, we was like, “I wish a summer off.” So we practical to 20 internships, including one during Harper’s Bazaar. That was a usually one that paid, so we took it. It was formidable to tell my relatives that we was no longer pre-med—they were not so happy as first-generation newcomer parents. we still don’t know that they entirely know what we do.

As beauty executive during Teen Vogue, we grown a repute for being amicable media savvy. Were we always into technology?
I don’t consider we was that early of an adopter. we would go to an event, and I’d get approach too most information and finish adult putting dual quotes in an article. So Twitter became this crawl area where we could share believe that didn’t make it into a magazine. Instagram started given we had so many opportunities to take cinema during these crazy events. And we started my Tumblr blog as a approach to catalog a things we love—almost as a selling wish list, pre-Pinterest.

Now that you’re an editor in chief, will we cut behind on your amicable media sharing?
I haven’t yet. Modern-day consumers wish to devour everything. If they adore a code or a repository or editor or personality, they wish to know all about them. For me, it’s like carrying a 24-hour-a-day concentration group. If people wish to know what boots I’m wearing, that’s not a secret.

What’s altered given a initial time we were during Lucky some-more than a decade ago?
At a time, Lucky would do something like a “bag guide” where there would be a widespread with 50 bags, any one a distance of a postage stamp. Nowadays, people wish curation. That’s something that Lucky has always done, though now we’re doing it in a approach that’s some-more stylish. Social media and selling and personal character bloggers also really altered things. we see a good synergy and good event between these bloggers and a magazine.

What were your biggest priorities when we came back?
I wanted to move that strange voice back. You could tell that a repository used to be a consortium of these 10 to 15 women who had a style-obsessed conversations. we wanted to move a editors behind into a repository a small bit more. And we wanted to move in a really clever conform eye and make a repository that shows that conform can be fun. we was brought in as a consultant by Anna [Wintour], and she has given precious superintendence and perspective. She does know a inherited differences between a magazines—actually, all a magazines in a portfolio—and that’s because it’s been so beguiling operative with her. She understands a tinge and prophesy for Lucky as we see it.

One of a biggest critiques of Lucky is that a selling repository isn’t as applicable in a day and age when e-commerce sites like Shopbop or Net-a-Porter have good editorial that we also shop.
I consider that people need a repository to beam them toward a trends and in a right direction. When I’m shopping, it can be in-store, online, off a blog. Lucky will be a place that pulls it all together. we wish a knowledge to be like word of mouth: We’re evangelizing all from these little brands with hole-in-the-wall stores in Brooklyn to a large brands, though any object has to be special.

“);
}

var re = /((http|https|ftp)://[w?=./-;#~%-]+(?![ws?./;#~%"=-]*))/g;

var count = 1;
$.each(data.results, function(i, item) {
if(count $1 ‘);
chatter = tweet.replace(/(^|s)@(w+)/g, ‘$1@$2‘);
chatter = tweet.replace(/(^|s).@(w+)/g, ‘$1.@$2‘);
chatter = tweet.replace(/(^|s)#(w+)/g, ‘$1#$2‘);

// intents
var intents = “”;
intents = intents + ‘

‘;
intents = intents + ‘